How to Capture Compelling Testimonials
How to Capture Compelling Testimonials
How to Capture Compelling Testimonials
Testimonials and Case Studies are great for social proof & marketing campaigns.
77% of people read product/service reviews before making an online purchase
Customer testimonials have the highest effectiveness rating (89%) for all types of content marketing
90% of consumers admit that their buying decisions are influenced by online reviews
People are 63% more likely to purchase from a site if it has reviews and ratings
A Testimonial Framework
Result
How are you feeling now? “But it wasn’t always like that…”
Before
Before working with us, how was…
During
While working with us, how…
After
Now you’ve worked with us, how have things changed?
5 Tips to Get Amazing Testimonials
Give your clients the questions beforehand, so they can prepare
Make sure they are feeling comfortable before you start
Ask them to “just talk to you” rather than look directly at the camera (interview style)
Remind them to smile and laugh
Ask them to repeat the question in the answer:
- “I used to struggle with…”
- “Since working with…”
- “It wasn’t until I discovered…”
- “It’s changed my business because…”
This way you’ll be able to use the whole take with the answer in context (allows the interviewer to be cut out by the video editor)
Learn More About Our Services
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Spent two days working with the team at the first C&I Expo in Auckland recently. Highly recommend them. Great to work with and very professional.
Johan Kok
Great company, very professional and friendly. Would recommend highly
Cham Tang
